NVidia is embracing the market’s sweet spot ($199) as the entry point of their new GTX460 card, boasting DirectX11 graphics, 3D Vision support, and the raw horsepower only Fermi can bring.  Seems to be taking the industry by a bit of a storm right now.

“With the GeForce GTX 460, NVIDIA is really upping the ante with an amazingly fast DirectX 11 GPU available at a great, mainstream-friendly price. Its new hardware tessellation support will enable games to reach an entirely new caliber of graphics.”

— Epic Games / Tim Sweeney / Chairman, CEO and Technical Director

“NVIDIA platforms continue to be the Gold Standard at Id Software for quality, performance, and support.”

— Id Software / John Carmack / Technical Director

Reviews are all around:

via Nvidia Investor Relations.

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