Ice cream gurus Ben & Jerry’s have done the unexpected and entered the iPhone App Market with an impressive new offering that combines two of my favorite things: Augmented Reality and Ice Cream.
And then there is Ben & Jerry’s Scoop of Happiness app [iTunes link], which was just re-released with a new augmented reality-enhanced feature called Moo Vision. Holding up a pint of New York Super Fudge Chunk, Cherry Garcia, Chocolate Chip Cookie Dough or Milk & Cookies ice cream to your iPhone will cause vector images of cocoa farmers, Manhattan skyscrapers and, uh, flying chickens to magically spring forth from the lid. You can click to find out exactly why these various images are appearing and — get ready for it — share the information with your friends on your favorite social networks.
Perhaps the most interesting part is that the result is entirely markerless. No Markers, no QR codes, nothing. It seems to recognize the lid of the carton and use that to place the overlays. However, being that is the only function is a bit fat at 21.5Mb on your phone.
Nonetheless, I think I may make a trip to the grocery store just to try this out.
via Ben & Jerry’s iPhone App Gets Even More Psychedelic with Augmented Reality.
