At the 59th annual Pebble Beach Concours d’Elegance, Nissan was to unveil the 2011 Infiniti M concept. However, the car wasn’t ready? Rather than admit defeat or resort to renderings and “death by powerpoint”, instead they reached out to RTT and the Klip Collective to create a visually stunning presentation.
The result was a simple block of styrofoam presented on stage, cut out to the exact dimensions of the proposed car. Then, five synchronized projectors displayed the image of the car and the environment on it in a photorealistic way, to create the illusion of the car not only being on-stage, but arising from various environmental aspects and then driving.
See the video of the unveiling above, and read more in this press release.
Update 8/11/10: Spelling Correction.
