Nintendo is using a new graphics processing chip in the its soon to be released Nintendo 3DS. Nintendo selected a graphics processing chip designed by the Japanese company Digital Media Professionals (DMP). The graphics processing core is called the PICA200. DMP has released more information in this press leaflet. The true advantage of this new GPU is that it consume very little power. That feature is important in such portable devices as the Nintendo 3DS. The article also states that Nintendo looked at rival technologies from AMD and Nvidia before choosing the PICA200.

Founded in 2002, DMP has had a goal to develop a high-performance graphics chip that is relatively power efficient, according to Peddie. Peddie describes the technology as “real-time photo realistic rendering with physically correct lighting and shadowing.” Certain techniques that DMP uses allow it to quickly render clouds, smoke, gas, and other fuzzy objects, according to Peddie.

via Nintendo 3DS uses new graphics tech @ CNET News.