AMD has launched a new web site called Activate!. This web site is targeted towards teenagers. The idea is to get them to design and program their own video games. Specifically, they want to strengthen the science, technology, engineering and math skills of the teenagers playing the game. To use an analogy, they are hiding the children’s vegetables inside a video game. The web site was created by PETLab with a $77,000 grant from AMD.

Activate! is a site where you can not only play games, you can learn to make them, too. The games on Activate! are about getting active and solving problems on your street, in your town, and in the world. Issues such as energy conservation, solar power, environmental conservation, and pollution are explored. Who knows? Maybe playing and making games about these important issues can help us deal with them in the “real world!”

via Activate! | Activate is an online curriculum in game design and development.