If you’ve followed IBM’s Many Eyes and the IBM Visual Communication Lab very closely, then you’ve probably heard the names Fernanda Viegas and Martin Wattenberg. They recently left Big Blue and formed their own company named “Flowing Media”. They sit down with InformationAesthetics in a great interview on why they moved and what they hope to do in their new business.
Why did you start Flowing Media?
We believe that visualization is ready to come of age as a communication medium, and we’re excited to focus full-time on consumer and mass-audience visualizations.
We see a huge range of applications for this flavor of visualization. A non-profit group might want to draw widespread attention to data on the environment. A news organization might want a new set of tools for its reporters. A fashion house might even see the chance to make a striking statement.
Flowing Media offers strategy, design, and development services. We can help figure out what kind of visualization is right for a particular purpose, and then invent and design the technology to bring data to life.
via Interview: Fernanda Viégas and Martin Wattenberg from Flowing Media – information aesthetics.
