At work we have made several PH SColograms (pronounced skol-o-grams). The term PH SCologram is an acronym for photography, holography, sculpture and computer graphics. (I just learned something new today! I never knew what it stood for.) A PH SCologram is created rendering a computer image multiple time from multiple angles. These images are then printed and laminated on a back-lit screen. It enables a viewer to see a photo in 3-D. While it is cool, I was less than enthusiastic after I saw our image this way. A 2-D poster looked better, in my opinion at least.
But that was several years ago. What about today? What if you used a lenticular lens? A recent article in gizmag answered that question.
Traditionally such animated or 3D images have been produced using of a technology called lenticular printing which combines two or more images attached to the back of a lenticular lens. Instead of these grooved lenses, the new display consists of 250,000 individual lenses with a diameter of two millimetres each. So unlike lenticular images that can only be viewed well at arm’s length, the new display allows 3D images to be seen clearly from a distance – the other side of the street for example – something that is sure to appeal to advertisers.
