Linden Labs has just released the economic results from the first quarter of 2010, and the results are astounding. The biggest number is a 30% increase year-to-year in User-to-User transactions, totalling US$160 Million . Add in xStreet sales of US$2.3Million, an 82% increase over last year and 24% increase over last quarter, and an all-time high of unique users at 826,214. What’s leading to the new buzz? Several things actually:
The popularity of the world-wide blockbuster movie Avatar had a positive impact on the quarter. The movie made the concept of an avatar understood around the world, and introduced the word “avatar” into common usage. In addition, the success of the 3D effects in the film, supported by the advent of 3D televisions and the increase in theatrical venues and releases capable of displaying 3D content, have created a halo effect around 3D immersion. As a result, searches and organic traffic to Second Life web properties increased in the quarter.
In addition, Valentines Day was the single largest day ever on the Xstreet marketplace, and several new programs from Linden to attract users (affiliate programs, advertising, and new engagement campaigns). Things are looking good for Second Life.
via Second Life Blogs: Features: Second Life Economy Hits New All-Time High in Q1 2010.
