At NAB this week, Dreamworks Chief Executive Jeffrey Katzenberg spoke about the recent advances and problems with 3D, highlighting the success of “Avatar” & “How to Train your Dragon” and the failures of “Clash of the Titans”. He believes, as many do, that the key to 3D is not to simply use it as a gimmick but to embrace all of the new psychological effects and utilize the new composition and camera tools this enables. In his words, “This will be as transformative as color”.
And that transformation extends, he believes, not just to epic dramas, spectacles that lend themselves to a large scope. He pointed to a scene in the 3D film “How to Train Your Dragon”, in which a father enters a room with a too-low ceiling and must bend over to get in. “Stand in back of the theater and you can actually see the audience bend their heads down. They feel that sense of claustrophobia. That amplification of emotion is why 3D is not a gimmick.”
via Katzenberg Talks Up 3-D at Broadcasters Convention – Media Decoder Blog – NYTimes.com.
