Tiger Woods showed up to play at the Masters in Augusts, still dealing with his recent public infidelity and marriage problems. Cleverly, he didn’t announce his intent to play until after all of the advertising had been sold, allowing customers to buy ad spots at historically low rates. His believed pass of the tournament drove ticket prices down, advertising revenues down, and viewership down. However, once he appeared, this all quickly reversed.
Mint has a new infographic showing the impact of his sudden change of heart on the tournament. See full-resolution after the break.
The Tiger Woods Economy | MintLife Blog | Personal Finance News & Advice.
