Transparent House has created an impressive 2-minute presentation video chronicling the 34-year product history of Apple from the original Apple 1 to the new iPad, entirely in CG.
The animation was done entirely using 3Ds Max and V-Ray render and took about 10 days to complete. Professionally done 3D visualization is the perfect tool to present concepts or new products in a beautiful, photoreal style, while creating a mood with music and conveying a message, through on-screen text or narration.
Some beautiful work for only 10 days, and should definitely stand as a great example of product presentation. See the video below.
