A huge announcement from RTT today, as they state they will begin to integrate mental image’s iray and neuray, along with RealityServer, into their RTT PowerHouse and RTT DeltaGen products. Already in use by several high-end automotive and aerospace agencies, the inclusion of mental images technology should elevate their visuals to new levels of realism.
“The integration of iray into our products is a logical continuation of our strategy. mental images’s state-of-the-art approach and the alignment of iray with our strategic hardware and middleware platforms fit perfectly with our high quality and performance standards here at RTT,” says Ludwig A. Fuchs, Co-Founder and Co-CEO of RTT AG. “Whether our clients are designing the aerodynamic body of a high-end sports car or promoting a special-edition jogging shoe, they will have the benefit of better image quality and faster workflows. We look forward to harnessing the power of CUDA GPUs for highest-quality results that will be generated faster than ever before.”
No surprise he would mention CUDA, as mental images is owned by NVidia now. Read the full release after the break.
RTT licenses mental images Technology
mental images’s 3D visualization technologies to be integrated into RTT’s software for product design and marketing professionals
BERLIN and Munich; March 31, 2010: Realtime Technology AG (RTT), a leader in realtime 3D visualization software and services for product design and marketing, and mental images, a wholly-owned subsidiary of NVIDIA Corp. and the global leader in rendering and other component and platform software for visualization and 3D cloud computing, today announced a technology licensing agreement. Under the agreement, RTT will integrate mental images’s iray® and neuray® rendering and other RealityServer® platform component technologies such as the DiCE™ middleware into its software products RTT PowerHouse® and RTT DeltaGen®. RTT may also incorporate mental images technologies in other future software products.
RTT’s products and services are used by many of the world’s leading automotive and aerospace companies, and more recently also white goods, apparel and other consumer brands, to instantly produce photorealistic images and interact with 3D models of products at all stages of their lifecycle, while consumers use RTT’s visual product configurators in the buying process.
Users of RTT’s top-of-the-line 3D visualization tools will benefit from significant enhancements of speed, quality and overall workflow resulting in a major increase in productivity. In addition, new web services will become possible that integrate existing workflows with the power of server-based 3D visualization in the Cloud.
RTT plans to announce the availability of the new product versions at its annual worldwide customer conference which will take place on May 6-7, 2010 in Munich, Germany.
“We are pleased that RTT has selected mental images’s rendering and platform component technologies for integration in their leading software products,” says Rolf Herken, CEO and CTO of mental images. “Both mental images and RTT are known for their dedication to the advancement of design visualization and 3D content platform solutions. With the integration of mental images’s component and platform technologies, RTT’s products will feature the most sophisticated rendering technology for the fast and accurate visual representation of physical objects and phenomena using the immense processing power of GPUs. This will significantly improve visual quality and performance, resulting in more fluid workflows and faster turnaround times for users.”
“The integration of iray into our products is a logical continuation of our strategy. mental images’s state-of-the-art approach and the alignment of iray with our strategic hardware and middleware platforms fit perfectly with our high quality and performance standards here at RTT,” says Ludwig A. Fuchs, Co-Founder and Co-CEO of RTT AG. “Whether our clients are designing the aerodynamic body of a high-end sports car or promoting a special-edition jogging shoe, they will have the benefit of better image quality and faster workflows. We look forward to harnessing the power of CUDA GPUs for highest-quality results that will be generated faster than ever before.”
mental images Products
The following mental images products and technologies are accessible to RTT under the agreement:
RealityServer is the scalable software platform that allows companies to easily develop and deploy multi-user collaborative 3D web application services for visualizing even the largest 3D scenes on secure servers and Cloud computing facilities.
neuray is the RealityServer platform component that contains a variety of rendering technologies, including iray.
iray is an intuitive-to-operate, interactive, consistent, high-performance global illumination rendering technology that generates photorealistic imagery by simulating the physical behavior of light. Unlike other ray-tracing renderers, iray does not depend on complex renderer specific shaders and settings to approximate global illumination. iray achieves its high level of performance by taking full advantage of the CUDA™ architecture programming model, allowing interactive previewing on a single NVIDIA GPU, and scaling well on NVIDIA® multi-GPU platforms.
DiCE is a platform and middleware for the development of parallelized high performance computing applications. It helps software developers to develop applications which efficiently scale to thousands of multi-core CPUs and GPUs, both in single computers and a
