Milo.com has just released a new infographic showing the impact of online sales on brick and morter retailers, finding that Online Sales typically account for less than 2% of the entire market. Milo.com is a website that allows shoppers to conduct online research about products, then directs them to local retailers to actually purchase them. So what does this slim percentage mean for retailers?
Forrester Research Vice President and Principal Analyst Sucharita Mulpuru recommends: “eBusiness professionals will have to help enable a multichannel strategy that responds to consumers’ increased desire to hop between the offline and online worlds and their increasing mobile and social behaviors” and that most retailers don’t offer the cross-channel sell that best serves customers’ needs. Milo.com does…with the online to offline bridge built and growing, and new platforms on the horizon
See the full graphic after the break, or at Milo.com’s site. (8:17, fixed link)
