Women’s magazine ‘Grazia‘ is the latest entry in the Augmented Reality publishing game, bringing a musical performance from Florence and the Machine to those willing to hold the magazine up to their computer, or in a new twist, Grazia’s iPhone App 
.
The AR codes are on the cover and throughout the magazine, and can be activated by holding it up to a webcam or Grazia’s iPhone app. Then, Florence Welch from musical act Florence and the Machine will dance and sing along to single You’ve Got The Love, and the latest fashions will be modeled in 360-degree views.
Check out the short teaser video, which sadly contains almost nothing of the AR experience, below.
The Guardian via Now Women’s Mags Are Doing Augmented Reality – Grazia 3d issue – Gizmodo.
