Fudzilla is reporting that Nvidia is aiming for lower prices for the new Geforce GTX 480. That would be nice if it is true, but I have to admit that I am skeptical. To me, the quote below from the article makes no sense because €450 is about $620 while €600 is about $826. Since the Geforce GTX 480 is not for sale, we can look at another graphics card to see the same pattern. The Sapphire Radeon HD 5870 sells for $450 at newegg.com which would be about €326. In France it is selling for about €349, which is close to the figure I calculated. We will see in about 10 days what the price, and performance, really is.

People have expected single GPU Geforce GTX 480 to end up at close to $600 or €600 in Europe after tax but it turns out that the amount Nvidia wants for its new high end card should be closer to €450.

via : Geforce GTX 480 aims for €450 price