Frito Lay & Vimeo’s “And Then There Was Salsa”
Frito Lay has apparently teamed up with online video sharing site Vimeo to create a new advertising campaign for their Tostitos Salsa. While I’ve embedded the video below, for the full effect you must visit it on Vimeo’s site. It begins simple enough, with some beautiful CG, but quickly swallows your entire browser to become a full-screen experience.
Reminds me of the Wario Land Shake-it promo YouTube did with Nintendo.
via “And Then There Was Salsa” on Vimeo. (via @alba)