Frito Lay & Vimeo’s “And Then There Was Salsa”

Frito Lay has apparently teamed up with online video sharing site Vimeo to create a new advertising campaign for their Tostitos Salsa. While I’ve embedded the video below, for the full effect you must visit it on Vimeo’s site.  It begins simple enough, with some beautiful CG, but quickly swallows your entire browser to become a full-screen experience.

Reminds me of the Wario Land Shake-it promo YouTube did with Nintendo.

via “And Then There Was Salsa” on Vimeo. (via @alba)

“And Then There Was Salsa” from Frito Lay Dips on Vimeo.

This story written by Randall Hand

Randall Hand is a computer graphics programmer and news junky that's been working in the field for the last 15 years. He's responsible for visualizations generated on some of the most powerful supercomputers in the world, ytnef, mullion support in ParaView, and VizWorld.com.