I hate it when my friends call me to fix the problems that Geek Squad created. I really hate it when stores offer bogus services like this. HD Guru tells the story like this:

HD Guru called three Best Buy stores. After confirming each employee received training on 3D TVs and installation services, we asked them to explain the process of “syncing” the 3D glasses. We received three different but oddly similar responses.

Blue shirt one said the glasses need to be synced with the Blu-ray player. The second geek referred to the 3D glasses needing to sync to the player via the USB port within the glasses, an impossible feat as there is no USB port on the glasses. The third stated the need to acquire the glasses’ IP address to sync with the Blu-ray player. There is no IP address for 3D glasses; they have no connectivity to the Internet or network. The Samsung battery powered glasses “sync” to the 3D content wirelessly via an infra-red pulse emitted by the TV.

We contacted Best Buy’s media relations department and asked why the company offers a fictional service. We are still awaiting a response.

via HDGURU.Com » Best Buy Offers Bogus 3D Sync Service.

Update: 3/23/2010: Best Buy has responded with what exactly this “3D Sync” service is:

We have some customers who aren’t quite sure how the 3D glasses work, or that the glasses automatically sync with their new 3D TVs. So we wanted to convey that they can depend on Geek Squad to answer their questions during installation and set-up. There is no additional charge for this – and the Geek Squad 3D installation and networking services are included in the total price of this offer.

So… Basically it’s a nothing service that exists merely to make the masses feel better when buying 3D TV’s and don’t know any better.

HDGuru – Best Buy Responds via The Consumerist

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