Brickyard VFX is working with Toyota and NASCAR for a new ad campaign called ‘Sponsafier’, where you can go to www.sponsafier.com and design your own NASCAR car and select a driver. The three ads features three hilarious designs (a medieval dragon driven by a knight in chainmail armor, a pink kitty-car, and a lonely guy giving a shout out to his girlfriend). Sadly, the cars are not real but were designed by Brickyard VFX and motion-tracked over footage of the track.
Brickyard created CG versions of each of the hero cars, complete with high-resolution texture maps, using photos, HDRI and lighting data from the shoot to match lighting and details. They also created additional cars (Little Debbie, Window World and NAPA) and integrated them all in to the spots to augment the racing scenes and add camera angles and turntables that helped to sell the stories.
“Three cars on a racetrack isn’t much of a race,” said Brickyard lead 3D artist David Blumenfeld. “When we added CG cars around to make the race more competitive.”
See all three spots here, and then design your own car at Sponsafier.com.
