For the past six months, AMD has brought us the fastest DirectX 11 graphics card on the planet. Not only that, but they have created a new market with their Eyefinity technology. Nvidia has not been sitting still. They have chased after the GPGPU, game developers, and 3D market. Now AMD is starting their push into the 3-D market with the Open Stereo 3D initiative. From the article at Softpedia:

AMD spoke briefly of its plans for an Open Stereo 3D environment at the game Developers Conference in San Francisco. Apparently, the Sunnyvale, California-based CPU and GPU maker will encourage the more rapid creation and adoption of such products as 3D notebooks, 3D monitors, Blu-ray 3D movies, DirectX 9/10/11 graphics cards and, naturally, 3D software, including media and, of course, 3D games. To do this, the company will supposedly collaborate with vendors of all such products.

It sounds to me like this Open Stereo 3D initiative is just beginning. A search of the AMD website turns up no mention of Open Stereo 3D.

via AMD Brings Up Open Stereo 3D at GDC – Wants to speed up adoption of 3D – Softpedia.