Zoic’s new CG NASCAR ESPN Commercial

A new commercial for ESPN’s coverage of the NASCAR Nationwide Series features some great action-packed CG by Zoic.

“Dominoes,” the first spot in ESPN’s new campaign for the NASCAR Nationwide Series, conveys the fast and unpredictable action of the series — where up-and-comers get a shot at beating seasoned drivers.  Using the tagline IT’S ANYONE’S RACE, the spot tells the story of a driver who manages to sneak his way to the front of the pack when a fight for the lead turns into a massive pile-up. Through a combination of CGI animation and cutting edge facial capture technology, Zoic and agency Wieden + Kennedy were able to  create a hyper-real environment containing expressive human  characters. With the hard driving soundtrack of Metallica’s “Master of  Puppets,” “Dominoes” captures the intensity of NASCAR and showcases  the fine line between winning and losing.

See the spot after the break.

This story written by Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .