A new commercial for ESPN’s coverage of the NASCAR Nationwide Series features some great action-packed CG by Zoic.
“Dominoes,” the first spot in ESPN’s new campaign for the NASCAR Nationwide Series, conveys the fast and unpredictable action of the series — where up-and-comers get a shot at beating seasoned drivers. Using the tagline IT’S ANYONE’S RACE, the spot tells the story of a driver who manages to sneak his way to the front of the pack when a fight for the lead turns into a massive pile-up. Through a combination of CGI animation and cutting edge facial capture technology, Zoic and agency Wieden + Kennedy were able to create a hyper-real environment containing expressive human characters. With the hard driving soundtrack of Metallica’s “Master of Puppets,” “Dominoes” captures the intensity of NASCAR and showcases the fine line between winning and losing.
See the spot after the break.
Looks like the accelerator is stuck on that Camry.
SWEET!!! That was super quick! My name really isn’t BillyBob Brubeck!! I just picked that name cuz it very NASCARish!!! 😀
No offense to all the rednecks!!! Cuz I’m one too!! Go N.C.!!!
@BillyBob Brubeck Eek, it sure is isn’t it… Fixed now.
Would have been nice to see it in the correct aspect ratio. It’s squeezed in X.