The Nooka Augmented Reality Accessorizer

Nooka, the high-end watch company, has released a new tool on their website called the “Nooka Augmented Reality Accessorizer”.  Using the dummy watch (included in various print-ads or downloaded from their website), you can virtually try on several of their models to find the one you like.

This is very similar to the product demonstrations previously shown by Lego and Shiseido.  Looks like Augmented Reality may find a clever way into our lives through product marketing.

This story written by Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .