Nooka, the high-end watch company, has released a new tool on their website called the “Nooka Augmented Reality Accessorizer”.  Using the dummy watch (included in various print-ads or downloaded from their website), you can virtually try on several of their models to find the one you like.

This is very similar to the product demonstrations previously shown by Lego and Shiseido.  Looks like Augmented Reality may find a clever way into our lives through product marketing.

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