Kevin Weil of Twitter’s Analytics team took a deep look at the massive firehose of data that was Twitter during Super Bowl 44 and visualized the data about the game and about the advertising as a percentage of Twitter volume as a whole.
We categorized each incoming tweet as about the Super Bowl itself, about the brands or the commercials, or neither. Dividing each group by the total volume of tweets, we produced the graph below which represents a minute-by-minute reflection of people's thoughts and emotions during the game
Of course, several of the big spikes related to touchdowns, interceptions, and the famous on-side kick. I’m surprised at how “steady” the tweet volume was during the half-time show. Get the full chart and details at their site.
