Sony is proclaiming an early death for OLED by ending their XEL-1 product sales in Japan.

They’ll still continue selling OLED TVs internationally, but won’t pursue the Japanese market anymore, due to slow sales. Their XEL-1 was the first to hit the market, just two years ago, and sells for 200,000 Yen ($2,222) in Japan—all 11-inches of it. No wonder they didn’t catch on.

In addition to ending sales, they’ve also ended production according to Reuters, meaning that once the existing stock is sold, it’s gone.

Rumors are that Sony will return to the market with a new device called the KDL-ZX, and they claim they will continue to develop mid and large size OLED panels for other devices.

via  Gizmodo. and Oled-Display.net