The latest issue of ‘Dazed & Confused’ magazine is cashing in on the Augmented Reality craze with several markers inside the issue, each connected to a short film.
Holding the March issue up to a webcam sets Dazed’s Augmented Reality fashion in motion, with five exclusive fashion films showcasing the best of the spring collections. Contributors include the likes of supermodel Jessica Miller and photographer David Armstrong, working with the Dazed fashion editors on stories ranging from avant-garde performance pieces to a chilling horror short.
You can view a short 30s trailer showing clips of all the videos, and a chance to see another interesting feature: Pause the video at any point and see the designers of the various clothing overlaid on the video.
The issue is available in stores now.
