Augmented Reality Concept, Gone Too Far

Keiichi Matsuda’s film on Vimeo shows the possibilities of Augmented Reality if it really does become ubiquitous and widespread, with the results being simply terrifying if you ask me.

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

A good reminder of what happens when technology meets consumerism and marketing.

via Augmented (hyper)Reality: Domestic Robocop on Vimeo.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

This story written by Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .

Graphics, Science augmented reality, film, short