Brian Stelter and Brad Stone of the New York Times have a new article up, conveniently here on opening day of CES, about the new 3D Television push.  While content is slowly coming on-line via several avenues, the televisions and supporting hardware is still rather costly. I think this point sums it up quite nicely:

At that point, the question becomes whether consumers — many of whom have only recently upgraded to costly new high-definition sets — will want to watch in three dimensions enough to pay for the privilege. “I think 90 percent of the males in this country would be dying to watch the Super Bowl and be immersed in it,” said Riddhi Patel, an analyst at the research firm iSuppli.

But will the experience translate to other entertainment? Ms. Patel said, “You don’t necessarily want the ladies of ‘The View’ sitting around you when you watch them.

And that’s the big point.  It seems that almost all of the content that will be in 3D will be sports content.  While sports watchers are a very ‘energetic’ group, they are a minority of overall television watchers.

via Television Begins Push Into the 3rd Dimension – NYTimes.com.