The AMV Titan

Here’s something to check out at NAB next year: All Mobile Video is building a special 3D-capable HD production truck using equipment from vendors like Sony and Fujinon that they plan to have on the floor at NAB in April.

“3D is the new technology requirement for live production,” added Alec Shapiro, SVP of sales and marketing for Sony’s Broadcast and Production Systems Division, in a statement. “We’re proud to take our relationship with AMV to a new level, developing a cutting-edge platform that will provide the ultimate in image quality, performance and flexibility, while delivering the unique 3D viewing and entertainment experiences that consumers now expect.”

Such trucks usually cost $8 to $10 Million to build, but with the extra cost involved from premium 3D equipment, it could easily exceed that.

via All Mobile Video To Build New 3D Truck With Sony – 2010-01-12 00:29:57 | Broadcasting & Cable.