Rhino Supervises Entire Assembly Line for Mazda

The new commercial for the Mazda5 was created with help from Rhino with significant help from some previsualization technology.  Proving that sometimes CG isn’t the best solution, they struck a good balance between real props and CG to get the perfect combination.

In order to exactly fulfill the director’s and the agency’s vision, Sharabani invested an incredible amount of time in pre-vis to determine which elements should be created with CG and which should be made with more traditional methods. The high tech garage, for example, with its stainless steel cylinders, light fixtures, shelves, and flatscreen monitors, is built of real props, while the ceiling, which retracts to allow a giant claw to descend and remove the car’s entire body, is CG.

via Rhino Supervises Entire Assembly Line for Mazda | CGnews.

This story written by Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .