A reflexive announcement today from NVidia, apparently responding to yesterday’s news of the AMD and Cyberlink CES demo of 3D BluRay. It seems NVidia has been leveraging their existing 3D technology, the 3D Vision system, and has a working 3D BluRay system based on the AVC Multi-View Codec, which can be real-time decoded on select NVidia GPU’s (using CUDA acceleration).
“The performance of the GeForce GPUs is great for decoding the Multi-View Codec (MVC) used in 3D Blu-ray,” said Michael Demeyer, VP of Corporate Products at Roxio. “We are now demonstrating 3D Blu-ray playback with GPU decoding in Roxio CinePlayer BD. The experience with NVIDIA’s 3D Vision glasses is out of this world.”
Of course, consumers will need a compatible 3D Vision display to watch upcoming 3D Hollywood blockbusters in the home. As a result, the world’s leading display manufacturers are readying new 3D-Vision-ready, 1920×1080, 120Hz 1080p LCDs for introduction in 2010, and Acer will be first to market with its new GD245HQ and GD235HZ models that are perfect for gaming, videos and other home entertainment uses, including 3D Blu-ray content.
But, lest you think battle lines have been drawn and it’s going to be NVidia/Roxio vs AMD/Cyberlink :
“3D Blu-ray will be the leading format for watching 3D movies in the home,” said Alice H. Chang, CEO of CyberLink. “PCs with Cyberlink PowerDVD Ultra and NVIDIA 3D Vision will provide movie lovers the perfect platform for experiencing 3D the way it was meant to be seen.”
So which do you think will win? NVidia or AMD?
