Compete.com has taken their tracking data for the big shopping holiday weekend and compared the numbers on some of the largest merchants on the internet, taking particular interest in the price wars between WalMart and Amazon.com .
Generally speaking, mass merchants fared very well online last Friday. While more people are going online to shop this year, bringing cautious smiles to nervous retailers, consumers are continuing the trend of concentrating their shopping on large mass merchant websites in search of deep discounts and one-stop shopping.
Of course, these numbers don’t come from actual traffic but rather from compete’s “estimated” traffic, which in my experience is somewhat speculative (if you search for the VizWorld.com traffic, it’s waaay off from what Google Analytics & my own logfiles say), but the trends are interesting. In particular you can see how brick-n-mortar Walmart had a larger Black Friday than Cyber Monday, but Amazon was opposite.
