arros-leaoAn impressive result from FX, Ida shows the capabilities of a one-man TV production studio in Mozambique, armed only with MachStudio Pro and ATI hardware who has created and published commercials for the “Arroz Leao” rice in the region.  The particularly impressive part of this accomplishment: The entire commercial was produced start-to-finish in a single week.

The tools: ATI FirePro V8750 as the backbone for graphics acceleration; 3ds Max for modeling; MachStudio Pro for lighting and rendering (Pal frames rendered at 1.2 sec/frame!); After Effects for foreground and background compositing; and Premiere Pro for audio and final editing.

See the commercial after the break.

via One-man shop uses FirePro V8750 and MachStudio Pro to produce 3D animated TV commercials in a week | FireUser Blog.