Sony creates new digital sector : Sony ColorWorks

Sony is expanding their film business by adding a new business to their collection : Sony Colorworks.  A digital post arm to work with their existing Sony Pictures Imageworks, they’ve already completed work on a few films including “Zombieland”, “Cloudy With a Chance of Meatballs”, and “Micheal Jackson’s This Is It” in relative silence.

“The idea is if you come here you can have everything done in one place,” said Chris Cookson, prexy of Sony Pictures Technologies and onetime tech exec at Warner. Technicolor ran a DI facility in the Stage 6 building but ankled earlier this year. Sony seized the opportunity to set up its own third-party post facility.

The DI field is very competitive, but Sony has a leg up given the tight integration they will have with Sony ImageWorks and Sony’s sound department, both already used by several companies.

via Sony creates new digital sector – Entertainment News, David Cohen, Media – Variety.

About the Author: Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .

Graphics color correction, sony, vfx