Esquire’s Augmented Reality Issue Is Live

The augmented reality issue of Esquire, which we mentioned earlier, is now available on newsstands and Mashable has the scoop.

As Editor-in-Chief David Granger demos below, the AR features all supplement content in the print magazine. So, for example, in one of the magazine’s fashion features, tilting your magazine in different directions controls the weather, and the model adjusts clothing appropriately. There’s also a time-based joke – check out the AR component after midnight and the content is different than what you find during the day.

Of course, it’s debatable if this will actually help sales or not. All you really need to do is find a decent resolution picture of the marker and print your own (The image of the cover on various websites is probably good enough), completely removing the need to actually buy the issue.  Also, their augmented reality system isn’t entirely web-based, it’s a downloaded application for PC or Mac (sorry linux folks).

via Esquire’s Augmented Reality Issue Starring Robert Downey Jr. Is Live [VIDEO].

About the Author: Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .

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