sony-3dIn a new press release from Sony they announce at the upcoming digital content EXPO2009 (October 22-25th) they’ll be showing a “Solid 360 degrees display”.

The “360 Degree Stereoscopic Display” unveiled by Sony is a prototype of a tabletop 3D display that can be seen from 360 degrees and doesn’t require funky 3D glasses for full effect.

According to Sony’s press release, the gadget measures 13 cm in diameter and is 27 cm tall (or about 5 by 10 inches).

So what’s it for? Seems that Sony isn’t sure yet. Speculations are swirling that the device could be used commercially (for advertising, medical visualization, and digital signage) or in the home as a 3D digital photo display.

The resolution isn’t too great (96×128 dots), and the size isn’t very impressive (13x27cm), but it’s a good proof-of-concept.  Something like this on a larger scale could be pretty impressive.  Sites are calling it a “holographic” display but I think they are mistaken, it looks more like a cylindrical persistance display (small screen that rotates at high-speed and synchronizes the display to the rotation).

via Sony’s 3D Display Unveiled: 360-Degree Hologram, No Glasses Needed (PHOTOS).