motion504 got the gig to create the AICP Minnesota Show Reception Sponsor Reel and made an amazing sequence showing the fictional “Verne Bros. Kinetic Type Company”.
Set in a world with a turn-of-the-last-century aesthetic, the visually striking sequence opens at the storefront of the fictional Verne Bros. Kinetic Type Company. Inside, the elderly protagonist earnestly works away during the wee small hours at his closed shop. His undertakings are a mystery until, suddenly, peculiar kinetic gadgets appear and unexplainably come to life. His compelling conjurations abound in the dusty workshop, as each unique gadget unravels with science-defying wonder, creatively introducing the AICP reception sponsors, one by one.
First go watch the reel here, then wonder how they did it. First, the live action was show with the ever-popular RED Camera:
The studio arranged for a one-day live action shoot using the RED Camera. “Having a snorkel lens was crucial to get the close-ups that we needed to create the right feeling,” says motion504 Executive Producer Eric Mueller. “Our studio worked closely with the production team to ensure the gadgets would look like they belonged in the space. The end result is a visual tour-de-force. “
Then the 16 gadgets they show were modeled in Cinema4D and painted with ZBrush:
Wenner modeled the 16 3D gadgets in Cinema 4D, motion504′s primary 3D package for graphics. Each unique gadget features Victorian-influenced detail, flourishes and decoration, which Wenner hand-painted in ZBrush. Amy Schmitt, who worked closely alongside Scott from the project’s outset, including the live action shoot, handled a majority of the intensive tracking lighting and rendering required by the project.
Some great work indeed. Read the full announcement after the break.
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Graphics cinema4d, motion504, red, reel, vfx, zbrush
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