John Mayer likes to stay on the forefront of technology, and what better way than to jump on the Augmented Reality gravy train? His latest single “Heartbreak Warfare” has a nice twist if you go to his website and hold the marker (printable from his website) up to your webcam.
The music video for “Heartbreak Warfare,” from the upcoming Battle Studies album, is now featured on John Mayer’s website.After the Flash player loads, viewers can activate their webcam and hold up a printed or mobile version of the Battle Studies icon to their webcam, which, if aligned correctly, will prompt the video to begin playing with you as an extra in the background.
JohnMayer.com via John Mayer Releases Augmented Reality Music Video.
Another augmented reality first! Big points to the Mayer camp for picking up on this application of an exciting and growing technology.
This took me two tries (the first time, John never came!) but that’s what happens when you’re an innovator. While Mayer is no stranger to digital – he tweets off the hizzle and blogs about his projects – this is a great step for the music world. The experience amplifies users’ connection with Mayer by bringing you into his living room.
I’ve posted more about here: http://bit.ly/2cUS5x
Cheers,
Jackie