The commercial for the new Porsche Panamera, Porsche’s first 4-seat sports car, shows the entire family of Porsche sportscars traveling through the desert, resulting in a collection of tread marks that showcase the iconic automaker’s “family tree”. The video was made by Asylum and presented a host of challenges as each car was individually roto’ed to remove the dust and tracks, so that they could be recreated in CG to give the appropriate results.
A realistic-looking desert plain, with tracks and dust trails from the speeding cars, had to be created in CG for the 50 live-action cars to live in. All the environments, tracks, dust and previs dynamics were done in Houdini for its scalability and procedural capabilities. Houdini’s Digital Assets allowed Asylum to modify the look of the terrain, tracks and dust in a single shot, quickly propagate the changes to all shots and handle pre-composites of certain elements prior to handing them off for compositing.
