Over at “Brand New”, it’s SGI’s turn on the chopping block and they have a scathing review of the new SGI logo.
There was something decidedly high-tech about the old logo, with its awkward “g,” like something only a nerd could have come up with. Actually, all the letters were just plain weird with their hybrid rounded and flat edges but they communicated an attitude and personality. In contrast, the new logo is, simply, flat. A trio of uninspired letters sitting around and waiting for the next bankruptcy to happen and be replaced with another set of boring letters. So the dot of the “i” is green, woo-frickin’-hoo. There is smart simplicity and there is boring simplicity and, while it’s generally hard to discern between the two, this one is clearly the latt
My preference of SGI logos are the original cube logo followed by the one with the awkward letter g.