A bit off the beaten track of our usual material but of utmost importance to all you freelancers working in the VFX industry, how do you decide what to include in your portfolio (or Demo Reel) when approaching new clients? Over at FreelanceSwitch they discuss a 5-pronged approach, somewhat targeted towards programmers but made from principles that apply to a broader audience, that might make the decision a bit easier.
The importance of having a professional portfolio website has been discussed on FreelanceSwitch – it is essential for the modern freelancer. But how do you decide what to include in your portfolio? If you fill your site with only your favorite work it could be focused in the wrong direction and not attract business. If you only display giant commercial projects it may feel like a sterile presentation with no heart. Somehow you need to show that as a freelancer you are both capable in your skills and able to produce high quality, creative results.
via How to Decide What to Include in Your Portfolio – FreelanceSwitch.
