flu-bugA new promotional campaign from Kleenex, to tout their new Anti-Viral tissues, uses technology and art from Rhino to show the Flu Bug in TV, Web, or film.

For the Flu Bug, Rhino started with a sketch. The resulting Flu Bug – created in Photoshop and Maya, finished in After Effects, and delivered in a targa sequence — twitches and skitters his way through live video, peers around corners of the Battle the Bug website, and gets yanked into an animated Kleenex tissue box, also built by Rhino.

via Rhino’s Animated “Flu Bug” Finds Its Way To The Web  | Animation Blog.