fightnight4-framestoreEA’s newest Fight Night 4 videogame made a big splash at SIGGRAPH this year, thanks to its fantastic physics modeling and graphics, and now FrameStore has come out with their ads for the game showing off even more of the fantastic details.  They discuss the details of their work in a new interview on CGNews.

“The challenge throughout the project was to stay true to the game footage while creating a more cinematic atmosphere,” said the co-director of the spot, Andy Walker. “It would have been easy to apply the gloss and finesse of pre-rendered footage, but we needed to keep the raw, real time quality, so that we could seamlessly mix post rendered graphics with the game capture.”

via Framestore & Sound Lounge Hit The Ring For Fight Night | CGnews.