Looks like James Cameron’s “Avatar” won’t just redefine the cinema experience, but may redefine movie tie-in toys as well. Starting in October they’ll be selling “i-Tags”, a small plastic card with an AR component.
In the case of the “Avatar” action figures, AR is being implemented in the form of small plastic cards–the i-Tags–that kids can hold up in front of any Webcam. When they do, a fully 3D digital image is superimposed over the card on the screen. This can be anything from a simple set of information about a character from the film to a full-on, five-on-five shooting battle involving large military helicopters and flying dinosaur-like creatures called Leonopteryx.
The controls range from information overlays to (more expensive) interactive versions, and certain combinations of iTags will interact together for battles.
See a video after the break.
via Augmented reality augurs the future of toys | Geek Gestalt – CNET News.
