Greenscreen & Bluescreen technology has been around for years, and while it has problems they’re generally known how to overcome.  The Molecule opted for a new technology called “Reflecmedia” for their work on “The Unusuals”, and writes up the experience on their blog.

Basically, the way Reflecmedia works is by projecting color LED lights, arranged along a ring fitted to the front of a video camera, onto a Chromatte fabric that is set up behind the shot. The light emitted from the ring is bounced off the gray, iridescent, beaded curtain- giving it a green appearance to the camera lens.

via Everything looks better after The Molecule.