Prime Focus’s Whirlpool Commercial

Prime Focus recently completed a new commercial for Whirlpool that shows a baby, in the womb, that the new clear Whirlpool Water Purifier can bring a smile to.  It’s a short piece done by 10 animators in 12 days, that exemplifies some of the arguments between making realistic animations and making artistically pleasing ones.

We always stumbled upon healthy debates like how much colour details of blood vessels to be revealed, translucency for the skin during the early stages of production. The lighting and compositing team spend hours experimenting with different passes and how to create them. And finally we decided to do different lighting for the different passes to get to the look. Surface scatter was used in a big way to bring the soft baby skin feeling. The placenta and background were the supporting elements, which gave the feeling of the womb.

via CGTantra.com – Whirlpool Commercial – VFX by Prime Focus Ltd.

This story written by Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .

Graphics commercial, prime focus, vfx