James Cameron’s Avatar has generated huge hype and incredible expectations in the press, but can it live up to it? Greg Passmore believes it could, but for unexpected reasons.
Responding to a recent NY Times article about Avatar, where behavioral neurologists commented that Mr. Cameron’s work could tap brain systems that are undisturbed by conventional 2D movies, Greg Passmore, a 3D film producer himself, smiles.
“It’s never been done before on this scale,” says Passmore. “And the effect could be mind-blowing.”
These are some wild claims, but Passmore has some credibility. Him and his team built a volume-renderer for use in seismic exploration, which was later adapted to neurology. Since then he has participated in brain mapping studies that reveal the inner structures of the brain works.
“The tools are here now. By comparison, good 3D filmmaking, by design, should provide more memorable movies. And I believe this is exactly what James Cameron is trying to pioneer with Avatar,” explains Passmore. “Stereoptic film provides a greater sensation of physical presence and thus stimulates autonomic arousal of risk, provoking emotion and thus memory tagging the event.”
via Fellow 3D Producer Echoes Cameron’s Use of 3D to Tap Brain Activity for Avatar.
