Doritos’ Late Night Augmented Reality Bags

A new Doritos promotion couples the recent fad of Augmented Reality with a marker printed directly on the bag for interesting results.

Just hold up the symbol on the back of the bag to your webcam—webcam not included in Doritos bag—and visit doritoslatenight.com. You’ll get the option of Choosing Blink182 or Big Boi, and they’ll magically POP out of your bag, onscreen, and do a little dance for you.

via Doritos’ Late Night Augmented Reality Bags Are Like a Party at Taco Bell.

This story written by Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .