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While ILM built the majority of the Transformers you see on the big-screen in Transformers 2: Revenge of the Fallen, Digital Domain contributed supporting characters to the movie – and also to the little screen, where they got the job of building and animating the Transformers used in the LG Versa commercial, and the Burger King tie-ins.

Because Digital Domain’s Features division worked on the first “Transformers” movie and this sequel, the artists had a pre-existing toolkit of digital assets that they were able to reuse to construct the phone as it transforms, imbuing it with the actual gears, electronic pistons, cylinders and other parts used to build a Transformer. This approach allowed the spot to stay within the fantasy realm of the movie and also maintain its high-end aesthetic. Further pushing the big-budget filmic feel, Bay’s production team also used the film assets for Optimus Prime and Decepticon (provided by ILM) and shot the spot on the same downtown L.A. location as the film, with the same camera, lighting kit and lens package. Fans of the first “Transformers” movie might also recognize that the commercial is shot by shot, a faithfully recreated scene in which actor Shia LaBeouf first meets Optimus Prime.

Updated: Revised the opening paragraph when I found out that Digital Domain also created some of the Movie VFX shots, such as Alice.

Digital Domain Collaborates with Michael Bay on ‘Transformers: Revenge of The Fallen’ Movie Tie-Ins – Digital Domain – pitchengine.com.

While ILM built the majority of the Transformers you see on the big-screen in Transformers 2: Revenge of the Fallen, Digital Domain contributed supporting characters to the movie – and also to the little screen, where they got the job of building and animating the Transformers used in the LG Versa commercial, and the Burger King tie-ins.While ILM built the majority of the Transformers you see on the big-screen in Transformers 2: Revenge of the Fallen, Digital Domain contributed supporting characters to the movie – and also to the little screen, where they got the job of building and animating the Transformers used in the LG Versa commercial, and the Burger King tie-ins.