iqfontTake one engineer with a penchant for motion tracking systems, one race-car driver with some spare time, a cherry picker, and a PR firm looking for a viral video hit, and what do you get?  Toyota’s latest idea the “iQFont”.  Pierre&Damien and Stef van Campenhoudt put colored markers on the roof of a Toyota car, and tracked it via a camera mounted far overhead.  This data was fed into some custom software by Zachary Lieberman, and (After alot of postprocessing) the iqFont was born.

You can see pictures of the process on Flickr, and I’ve embedded the making-of video after the break. Download the font at Toyota’s site.

iQ Font.

iQ font – When driving becomes writing / Full making of from wireless on Vimeo.