The America Cinema Editors (ACE) board of directors has selected Avid’s Media Composer software for the organizations first-ever ACE Technical Excellence award. Now, the award won’t actually be presented until February, but the organization is releasing the news now in order to drive some angst towards another company, Apple.
Harry B. Miller III, an ACE board member and head of the org’s technology committee, said Avid “has always had the superior product” among editing software packages, but recently the company has also gone out of its way to solicit feedback from editors and shape the product to their needs.
Apple, by contrast, has been slow to improve Final Cut Pro. Miller said, “Apple and Final Cut Pro doesn’t listen, doesn’t respond, doesn’t solicit our opinion.”
I know several people who have similar complaints about Apple’s slow response with Final Cut, specifically in the lack of HD editing & BluRAY authoring.
via ACE honors Avid’s Media Composer – Entertainment News, Film News, Media – Variety.
