amiEmbracing the power of CG rendering in illustrations, Maxon has won a place center-stage at the upcoming Association of Medical Illustrators conference in Richmond, VA.  They’ll be hosting workshops on using Cinema4D for rendering and modeling, hosted by expers in medical illustration.

“As medical illustrators increasingly turn to technology to visualize complicated medical concepts and processes, we are pleased about CINEMA 4D’s leading role in helping artists more easily create an exciting range of 3D imagery that has the potential to educate and communicate to broad audiences,” said Paul Babb, president MAXON US.

Real the full press-release after the break.

MAXON CINEMA 4D’s ADVANCED 3D ANIMATION CAPABILITIES TO TAKE
CENTER STAGE AT THE ASSOCIATION OF MEDICAL ILLUSTRATORS CONFERENCE,
JULY 29 – AUGUST 1, IN RICHMOND, VA

Medical Illustration Professionals Leverage Highly Acclaimed 3D Software Application to
Quickly and Easily Render 3D Visual Representations of
Complex Medical and Biological Information

Newbury Park, CA – July 23, 2009, MAXON Computer, a leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced details of its involvement for the 64th Association of Medical Illustrators (AMI) Annual Meeting – the leading conference for medical illustration and allied visual communication professionals – taking place July 29 – August 1, 2009 at the Omni Richmond Hotel, in Richmond, Va. MAXON’s award-winning 3D software application, CINEMA 4D, best known in the production of award-winning 3D motion graphics and animations in film, broadcast and game production, is also deployed worldwide by leading medical illustrators to meet the growing trend towards greater use of 3D animations to visually translate complex technical medical and scientific information for a range of purposes – including educational support, research, patient care and more.

This year’s AMI conference theme, “Tradition and Transition” will include workshops and sessions targeted to a broad range of topics including 3D computer animation. MAXON is an Educational Corporate Sponsor of the highly anticipated “Techniques Showcase” that allows medical illustrators to share a range of useful digital techniques and creative solutions that facilitate the creation of visual materials and advance medical and scientific knowledge. MAXON will sponsor a presentation by Nobles Green II, a medical animator with Nucleus Medical Art, entitled, “Creating and Animating Ciliated Cells with CINEMA 4D’s HAIR Module and MoGraph”. Mr. Green will emphasize CINEMA 4D’s intuitive interface and logical workflow and its seamlessly integrated modules to depict complex cellular surface organelles. In the workshop entitled, “Painting Texture Maps onto 3D Models in Photoshop CS4 and Importing them into CINEMA 4D”, Fabian de Kok-Mercado employed by the Battelle Memorial Institute as the medical illustrator for the NIH National Institute for Allergy and Infectious Diseases (NIAID) Integrated Research facility, will demonstrate the combined power of these two industry leading software applications to produce stunning 3D designs.

“As medical illustrators increasingly turn to technology to visualize complicated medical concepts and processes, we are pleased about CINEMA 4D’s leading role in helping artists more easily create an exciting range of 3D imagery that has the potential to educate and communicate to broad audiences,” said Paul Babb, president MAXON US. “Users of 3D animation tools constantly seek the latest information and technical understanding of today’s available software packages and MAXON remains committed to helping artists from all disciplines maximize their creative potential by providing instruction on some of the industry’s most advanced animation techniques and methods.”

To further underscore MAXON’s support of the “Techniques Showcase”, the company will conduct two drawings on Friday, July 31st from 2:00 p.m. – 5:00 p.m., during the above two presentations. The prizes each will consist of one full “CINEMA 4D Studio Bundle”, which includes all available add-on modules; retail value $3,695.00.

Techniques Showcase at the AMI Annual Meeting
Date:                                         Friday, July 31, 2009

Time:                             2:00 – 5:00 p.m.

Location:                             Omni Richmond Hotel (check hotel lobby for room location)
100 South 12th Street
Richmond, Va.

About the Association of Medical Illustrators

Founded in 1945, the Association of Medical Illustrators (AMI) is an international organization composed of industry-leading medical illustrators, related professionals, and students of medical illustration. The AMI promotes the study and advancement of medical illustration and allied fields of visual communication, and strives to promote understanding and cooperation with the medical and related health science professions.

For more information on the AMI and the field of medical illustration, visit the AMI’s main website, www.ami.org.

About MAXON Computer

MAXON Computer is a developer of professional 3D modeling, painting, animation and rendering solutions. Its award-winning CINEMA 4D and BodyPaint 3D software products have been used extensively in the film, television, science, architecture, engineering and other industries. MAXON has offices in Germany, USA, United Kingdom, France and Japan. MAXON products are available directly from the Website and its worldwide distribution channel. Specially priced learning editions of the company’s software solutions are also made available to educational institutions. For additional information on MAXON visit www.maxon.net.